Graduation Year


Date of Thesis Acceptance

Fall 12-9-2016

Major Department or Program

Rhetoric Studies


Heather Hayes


This paper maps the promotional literature of Whitman College at two historical junctures, 1952 and 2016, into a Deleuzian history of capitalism. By analyzing the changing formation of promotional discourse, differences in governmentality between the two junctures become clear. In 1952, Whitman disciplines student subjectivities, while in 2016, Whitman regulates student access to mobility. Continuities in the relationship between knowledge-power and excess serve as a starting point for resistance.

Page Count


Subject Headings

Gilles Deleuze (1925-1995) -- Criticism and interpretation, Neoliberalism -- Social aspects -- History -- Higher education -- United States, Capitalism and education -- United States -- Problems and exercises, Whitman College -- Dissertation collection 2017 -- Rhetoric Studies

Permanent URL

Document Type

Public Accessible Thesis

Available for download on Thursday, December 31, 2020

Included in

Rhetoric Commons



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