Graduation Year

2018

Date of Thesis Acceptance

Spring 5-9-2018

Major Department or Program

Sociology

Advisor(s)

Gilbert Mireles

Abstract

In today’s political landscape and popular culture, conservative messages and rhetoric are commonplace and prevalent. This thesis aims to understand the origins of these messages and the reason for their lasting appeal. Building on preexisting literature, that establishes the origins of modern conservatism in the post war period, specifically in the early 1960s, this thesis preforms a content analysis of speeches by Barry Goldwater, Richard Nixon, and Ronald Reagan. Grounded in a combination of social movements and discourse theory, it identifies the trends in language use and the ideological similarities and differences between the three politicians. It attempts to answer questions regarding what factors allowed for the successful emergence of conservatism and how previous messages both connect to and are different from those of today.

Page Count

100

Subject Headings

Goldwater, Barry -- 1938- ‚ Nixon, Richard M. -- (Richard Milhous) -- 1913-1994‚ Reagan, Ronald‚ Conservatism -- United States‚ Conservatives‚ Social movements‚ Discourse analysis‚ Republicanism‚ Political culture‚ Social sciences‚ Whitman College 2018 -- Dissertation collection -- Sociology Department

Permanent URL

http://works.whitman.edu/437

Document Type

Whitman Community Accessible Thesis

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